Cosmetic
Surgery
Affiliates
Social Media Coordinator
I created and managed content across Instagram, TikTok, Facebook, and in-office displays for four surgeons and two medspa providers, in a patient-first voice that educates rather than sells.
- Video
- Scripted, filmed, and edited provider-led Reels, with filming guides so providers knew exactly what to capture.
- Design
- Educational carousels built within the practice's brand kit.
- Growth
- SEO-driven captions paired with comment-to-DM automation that turned engagement into consultation inquiries.
Featured: expert-led education and authority-driven trust.
Graphics Designed to Engage
Graphics Designed to Inform
Saddle & Stone
Freelance Social Media & Digital Content
Social content for an equestrian-inspired apparel and lifestyle brand, created to grow awareness, engagement, and online sales among riders and country lifestyle audiences.
- Pillars
- Built content pillars that keep the feed focused and on-brand.
- Reels
- Created Instagram Reels and product graphics in the brand's Western style.
- Engagement
- Ran audience engagement strategies, guided by performance insights.
The result: a cohesive feed that brings the brand's Western identity to life on social.
Paradise Spreads
Brand Rework Proposal
A proposed brand rework for a woman-owned, allergen-friendly, plant-based food brand from Northwest Indiana that wanted a stronger online presence and new customers beyond its home market.
- Visuals
- Reimagined the brand's tropical aesthetic for social so it feels fresh, cohesive, and scroll-stopping.
- Layout
- Rethought the layout and visual structure across the feed.
- Rebrand
- Created sample rebranding concepts to help shape the brand's messaging.
Balancing a playful, laid-back personality with a clean-label, allergy-safe promise.
McMahon Foundation
Creative Director
I helped lead a team to finalize the brand identity of a Lawton-based foundation that has served Southwest Oklahoma since 1940, honoring its history, values, and regional legacy.
- Brand
- A comprehensive brand guide built on credibility, trust, and long-term impact.
- Script
- Wrote the brand video script and directed its voiceover with a University of Oklahoma film professor.
- Production
- With no production budget, combined existing footage with on-site filming in Lawton.
The result: a polished brand video that brings the Foundation's story to life.