How I Work

Strategy

Every brand gets a strategy built around what makes it different, grounded in research and backed by analytics.

Your brand

I pull out the unique pieces of your brand and identity: what makes you, you.

Your niche

I analyze the specific industry you're in and what's working for the audience you want to reach.

The strategy

I cross-compare the two with relevant research to build the strongest social presence possible.

It starts with a meeting

Before any content is made, we meet by phone or in person to establish:

Your goals: growing brand awareness, pushing sales, or building a general social presence
Your audience, expectations, and preferences
Your current brand identity and social presence
The right content mix for you, whether that's mostly Reels, mostly posts, or a balance of both

Then you get a plan

Once we sign, I send you:

Starting content pillars: the recurring themes your content is built around
My read of your current brand: colors, fonts, tone, and visual style
The analytics behind the creative direction I recommend
Your confirmed weekly hours

What Sets Me Apart

Decisions you can trust

Every strategic decision is backed by analytics and research. At the end of each month, you get a social report for each platform covering the key numbers, what performed well, what didn't, and the plan for the month ahead, so you can feel confident in every move we make.

See Packages ➔